Dr. Henry Schrader serves as Associate Professor of Marketing in the School of Business at Howard Payne University. With more than 25 years of teaching experience, Dr. Schrader is dedicated to preparing students to become knowledgeable, ethical, and Christ-centered professionals who can make a meaningful impact in the business world.
Dr. Schrader teaches a variety of undergraduate and graduate courses, including International Business, Marketing Management, Promotional Strategies, Graduate Marketing Management, Management, Legal Environment of Business, and Digital Marketing. Among these subjects, Marketing Management is his favorite to teach. He enjoys helping students understand the principles and strategies that guide successful businesses and demonstrating how marketing influences individuals, organizations, and communities around the world.
His passion for business education stems from the widespread influence of business and marketing in everyday life. Dr. Schrader believes that because these fields affect nearly everyone, it is important for Christian professionals to be actively involved in shaping business practices and leadership. He values the opportunity to integrate faith into the classroom, encouraging students to consider how Christian principles can inform their professional decisions, relationships, and responsibilities.
One of Dr. Schrader’s favorite aspects of teaching at Howard Payne University is the opportunity to build meaningful relationships with students while incorporating Christ into the learning experience. He also appreciates working alongside his colleagues and being part of a university community that prioritizes student development. His approach to education emphasizes both academic preparation and the personal and spiritual growth necessary for students to become effective leaders and responsible professionals.
Dr. Schrader’s academic background reflects his commitment to integrating faith and business. He holds a Bachelor of Science in Bible and Business Administration, a Master of Business Administration (MBA), and a Doctor of Business Administration (DBA). His educational foundation supports his interdisciplinary approach to teaching, connecting business knowledge with Christian values and practical applications.
In addition to his teaching, Dr. Schrader has contributed to business education through publications and instructional resources. His work includes the article “The Importance of Relationship Marketing Education: The Fifth P,” published in Teaching with Compassion, Competence, Commitment, Volume 1, Number 1. He also contributed a Millennial Generation case study to the fifth edition of CB by Babin and Harris, published by Cengage. In 2019, he developed Global Marketing, an iBook that supports learning in the field of international marketing.
Outside the classroom, Dr. Schrader enjoys spending time with his wife, Martina, and their three children, Nicole, Olivia, and Logan. His personal interests include swimming, visiting the beach, reading, watching movies, attending festivals, exploring auctions and antique stores. He is also visiting churches as he seeks a congregation to call home.
Through his teaching, scholarship, and commitment to faith-informed business education, Dr. Schrader strives to equip Howard Payne University students with the knowledge, practical skills, and Christian perspective needed to serve others and make a positive difference in the business community and beyond.
